Jan 2024 – McFish pre-sale announced after 4 years off the menu
Feb 2024 – McFish returns to McDonald’s stores in Brazil and sells out in just 3 days
Feb 2024 – Consumer Protection Agency (Procon) takes action against McDonald’s over product shortage
Mar 2024 – Where’s the McFish? A wave of backlash hits McDonald’s social media
Apr 2024 – We chose 3 McFish Lovers who couldn’t get a taste to go on an extraordinary journey
May 2024 – We took the Lovers to Anchorage to discover how McFish fillets are made
Jun 2024 – We launched a 4-episode web series along with a fresh batch of McFish
Jun 2024 – And just like that, we won back Brazil’s love for the McFish